SEO website optimisation services

Pay Per Click Mistakes People Make

When you do not know what you are doing, making pay per click mistakes is easy. Website optimisation services maximise a website’s ad campaign and avoids mistakes. After all, when you are paying per click you do not want to pay for clicks that do not convert into sales.

Here are some of the pay per click mistakes people make when they do not use SEO website optimisation services.

Using the wrong keyword matches

With pay per click campaigns, you can break keywords and ads into ad groups. When people are not experienced they can group all the keywords into one ad group. This means everyone will see the same ad all the time. Your ad copy should match the keywords. So, the ad people see is relevant to the keyword they use. When this happens, they are more likely to click on your ad.

Grouping keywords the wrong way

With pay per click campaigns, you can break keywords and ads into ad groups. When people are not experienced, they group all the keywords into one group. This means everyone will see the same ad. Your ad copy should match the keyword, so the ad people see is relevant to the keyword they use so they are more likely to click on your ad.

Getting attached to the ad copy

Getting too attached to the ad copy is a huge mistake. Results are more important than the copy. Website optimisation services test copy using different headlines and body text to get the best results. They analyse how the ads perform. This way you can choose the ad copy that has the best click rate, highest conversion rate, or costs the least per conversion. Choose whatever works best for your business.

Know your competition

Do you know what ads your competition uses? Surprisingly a lot of people do not look at the paid advertising their competitors are using. This is a common mistake. Knowing what works for competitors gives valuable insight for your own pay per click campaign. Look at the ads they use to see which one you are most likely to click on.

When you click on a competitor’s ad, take notice of their website setup as a user. If you find something you like, have your website adjusted. Test new ad copy against old ads to find what works best to help improve ad conversion rates.

Contact us today

If you want more out of pay per click campaigns, use SEO website optimisation services. The guarantee good results. Contact SEO Experts today for more information.

 

Posted by Super Admin

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