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The Truth About SEO Myths

The Truth About SEO Myths

Using SEO optimisation services means you will not get caught up in the myths flying around the internet. SEO Experts know what SEO practices are good and what is outdated. Good SEO companies use the best practises to get your website noticed.

User experience is not important

Search engines use metrics and they use only this information to assess every website’s information. But they can determine if a website contains important information to engage users. Bots use this as a secondary way to determine website rankings. The more traffic a website has tells search engine bots it is of high quality.

SEO optimisation services make sure:

  • Every page title is unique and at least 65 characters long
  • Descriptions are relevant around 160 characters
  • There is only one H1 on every page
  • There are alt tags on all images, so the bots know what they are.

Top rankings are quick and easy

Wrong! Top rankings are not quick and easy. They do not happen overnight. It takes time and it depends on a few things. Things like the quality of SEO on old websites and how much relevant content a website has all play a part. The first few months are a research and testing phase to find the best combinations of keywords for each business. When hiring SEO optimisation services, budget for at least 12 months to get the best return on your investment.

Image optimisation is not important

Wrong again! Image optimisation is important. Without this, it can stop your SEO plan from reaching its full potential. Google bots cannot read an image, so adding alt text and a relevant file name allows them to read it. When Google can identify your image with appropriate text, it adds value to your website to help achieve better search engine ranking.

Use all keywords in the page title

Stuffing a page title with keywords does not work anymore. Bots are not so easy to fool. Also think about the user. Stuffing all your keywords into the meta title is spammy and irrelevant. It gives users a bad impression of a brand. Instead, use only one main keyword in the title. Use the others in a natural throughout the content to boost the value of your SEO.

You need separate pages for each keyword

Creating separate pages for every keyword worked well in the past. With search engine algorithm changes, this is a thing of the past. They now see this as spam or repetitive content, especially if the keywords are similar. Doing this can have a negative impact your search engine ranking.

Instead, target several keywords per page to create great natural content. Do not overuse them either for this will again look like spam.

Contact us today

Do you want your website to rank higher on search engines? Contact SEO Experts today to speak with our team about how search engine optimisation services can help you.

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Pay Per Click Mistakes People Make

Pay Per Click Mistakes People Make

When you do not know what you are doing, making pay per click mistakes is easy. Website optimisation services maximise a website’s ad campaign and avoids mistakes. After all, when you are paying per click you do not want to pay for clicks that do not convert into sales.

Here are some of the pay per click mistakes people make when they do not use SEO website optimisation services.

Using the wrong keyword matches

With pay per click campaigns, you can break keywords and ads into ad groups. When people are not experienced they can group all the keywords into one ad group. This means everyone will see the same ad all the time. Your ad copy should match the keywords. So, the ad people see is relevant to the keyword they use. When this happens, they are more likely to click on your ad.

Grouping keywords the wrong way

With pay per click campaigns, you can break keywords and ads into ad groups. When people are not experienced, they group all the keywords into one group. This means everyone will see the same ad. Your ad copy should match the keyword, so the ad people see is relevant to the keyword they use so they are more likely to click on your ad.

Getting attached to the ad copy

Getting too attached to the ad copy is a huge mistake. Results are more important than the copy. Website optimisation services test copy using different headlines and body text to get the best results. They analyse how the ads perform. This way you can choose the ad copy that has the best click rate, highest conversion rate, or costs the least per conversion. Choose whatever works best for your business.

Know your competition

Do you know what ads your competition uses? Surprisingly a lot of people do not look at the paid advertising their competitors are using. This is a common mistake. Knowing what works for competitors gives valuable insight for your own pay per click campaign. Look at the ads they use to see which one you are most likely to click on.

When you click on a competitor’s ad, take notice of their website setup as a user. If you find something you like, have your website adjusted. Test new ad copy against old ads to find what works best to help improve ad conversion rates.

Contact us today

If you want more out of pay per click campaigns, use SEO website optimisation services. The guarantee good results. Contact SEO Experts today for more information.

 

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Pay Per Click Advertising Should Work With SEO

Pay Per Click Advertising Should Work With SEO

Working out a marketing campaign can be difficult when not using search optimisation services. SEO Experts live and breathe online marketing; they have good insight into what works. Some of the most successful campaigns use pay per click and SEO in combination.

Using them together maximises your engagement with your target audience. So, why does this type of strategy work?

SEO works to boost your brand

SEO is a strategy search optimisation services use to get a business noticed. Everything an SEO expert does is about outranking your competition. Marketing strategies are about tailoring them to meet your business needs. There is a lot of work put into using on and off page factors. They combine these with technical changes to optimise a website for organic search engine ranking.

Pay per click advertising boosts your business

Using pay per click advertising gives a brand instant exposure online to reach a target audience. But it costs money every time someone clicks on one of your ads. You need good results or your return on investment will be low.

Using good search optimisation services identifies what works and does not work. Because it is flexible, they will track them. They change things around until you get the best conversion rates into sales. There is no point continuing to pay for ads that are not converting. They just cost you money. You need good pay per click advertising management to boost your sales. When you invest money, it needs to be worth it.

How SEO and pay per click work together

It can be a mistake to focus on SEO and pay per click advertising as separate things. Many marketers focus on them as separate strategies. Instead the focus should be on how they complement each other. The data from analysing pay per click campaign can help your SEO strategy.

SEO is a long-term strategy to organically boost your presence online. It takes time. You cannot expect immediate instant results. But choose the best keywords for your brand right from the start.

A pay per click campaign can start with the same keywords used in the SEO strategy, and these can change at any time. Analysing the results of pay per click gives insight into what keywords are working. They may need adjusting to get the best results. When you find what keywords work best, use them in your SEO strategy as well.

Using pay per click and SEO together in a long-term strategy helps boost a brand to get good sales conversions. SEO gets a brand ranking on the first page and pay per click advertising gives it instant visibility. It also helps to find keywords that work that you may not already be using for organic ranking.

Contact us today

Putting pay per click and SEO together as part of a strategy gives you the best return on investment. Contact SEO Experts today for more information on how search optimisation services can improve how your business ranks on search engines.

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